One of the most common questions we get from therapists is, “Why isn’t my website ranking in Google?” If you use the internet, you already know that first-page search results provide the closest matches to whatever you’re looking for, but did you know that there are over 200 algorithm factors that contribute to that outcome?
If you’re having trouble finding your therapy site on the first page of Google, that’s a major bummer. These days, 93 percent of all business decisions start online, and because the majority of people don’t bother clicking to page two of the search results when they’re searching, showing up on that first page is vital for the growth of your private practice. The truth is that your website isn’t worth very much unless people can find it — it needs to be visible to anyone seeking out services like yours in your area.
So, why isn’t your website ranking? Great question! Below are the five most common reasons why your website isn’t ranking. And, if your site has any of these characteristics, we offer some solutions that you can use to save your rank.
The Five Most Common Reasons Your Site Isn’t Ranking
1. Your Site Needs Work
Google values sites that provide in-depth and specific information about each topic. If your site looks like the image below, that’s not good. Google likes sites with pages that are informative, specific and well-optimized, and not sites with pages that are general, list-y or have fragmented or poorly written sentences.