Private Practice Transformation is the work of Becky DeGrossa, who has been contributing to the world of online marketing for therapists since 2007. After earning a degree in Computer Science from Cal Poly and spending 20 years at IBM, Becky pursued a master’s in psychology and became a successful therapist.
Now she combines her technical, marketing, and psychology backgrounds to serve the therapy community, and has helped hundreds of therapists in the fine art of website communication.
Becky is a “process nerd” meaning that she LOVES Learning something new…Testing it out to see if it works…Tweaking it so it works better…and then Systematizing it so it can be done over and over. This predilection has resulted in efficiencies that range from…yes, the loading/unloading of the silverware basket in her dishwasher…to…rapid increases in marketing effectiveness for her clients.
In her spare time, Becky loves hanging out with two-year-olds, reading good novels, and listening to thought leaders while on the beach in Maui.